ClickFacts Security & Audit

ClickFacts Ad-Buy Management Suite for Internet Advertisers

ClickFacts' ClickFacts Ad-Buy Management Suite reveals the truth about Internet advertising campaigns while they are in progress.

Through patent pending technology and proprietary algorithms, ClickFacts ClickFacts Ad-Buy Management Suite solution compiles critical information about site visitors and turns it into knowledge that advertisers can leverage to radically improve the performance of their advertising campaigns. Instead of waiting until an advertising campaign is over and the budget is spent, ClickFacts proactively addresses invalid traffic while a campaign is in progress, enabling its clients to immediately improve campaign performance.

The Buy Side Suite analyzes traffic for abnormal behavior, traffic generated from spyware, malware, hit bots and other nefarious sources. Some malware and spyware has been linked to identity theft of unknowing users.

Our solution allows companies 24/7 access to real time information, some of the reports available include:

Executive Reports give advertisers a high level overview of each campaign, highlighting the most influential factors in its performance including fraudulent activity.
Geographic Reports help advertisers identify the source of organic, paid and fraudulent traffic. This information helps clients adjust the geographic targeting of campaigns at the keyword level.
Keyword Reports reveal the most fraudulent and least fraudulent paid keywords, as well as the most effective keywords in organic search. This helps clients optimize their campaigns, eliminating keywords that drive invalid traffic, and taking advantage of organic search selection.
IP-Trend Reports reveal which IPs are committing fraud and should be blocked and which are ISP proxies.
Syndication Reports eliminate syndication sites that negatively influence advertisers’ brands and those that drive invalid or fraudulent traffic. By compiling a list of ineffective sites running ad networks such as Google AdSense and Overture SiteMatch, ClickFacts helps identify which sites should be blocked and why.
Time Trend Reports show advertisers the time of day their advertisements are running in comparison to organic traffic and peak times for invalid traffic, helping them set up proper day parting for every campaign.
Conversion Performance Reports allow clients to monitor every advertisement through the conversion process, revealing the most profitable targeting and the highest possible ROI for each campaign.
Click-by-Click Reports provide the detailed information required for potential revenue recovery from search engines.

Advantages:

Proactively stop invalid and fraudulent traffic while your campaign is in progress
Create transparency in traffic and click throughs
Have confidence in your advertising spend
Create cost savings of up to 30% as you clean out fraudulent clicks
Increase your ROI up to 500% as you better target your advertising spend
Protect your brand from running on inappropriate and infeffective sites including: violence, hate, pornography, copyright infringement sites, domain parks, and ad only sites.

In addition to Identifying potentially fraudulent activity ClickFacts' ClickFacts Ad-Buy Management Suite also contains the following modules to help you Optimize you Advertising spend.

Affiliate Monitoring

Affiliate Monitoring Module is designed for advertisers’ affiliate program managers. By actively monitoring the bidding for specific terms, ClickFacts acts as an enforcement tool, giving clients control over their network and optimizing their pay-per-click advertising.

Advantages:

Monitor bidding amongst affiliate partners for brand names, trademarks and key words
Enforce affiliate bidding rules so that your company is not outbid on critical key words by affiliate partners
Optimize bidding against affiliates so that your partnerships are as effective as possible

Competitor Monitoring

Competitor Monitoring Module is designed for advertisers and their agencies and enables around the clock monitoring of rival bidding and customer diversion schemes by competitors.

Advantages:

Increase site traffic and revenues by eliminating customer diversion schemes by competitors
Eliminate unauthorized brand use in page tittles, meta-tags, hidden text and paid search advertisements that negatively influence search engine ranking
Monitor bidding amongst competitors for brand names, trademarks and other key words

Whether you are using our product to identify fraudulent activity or optimizing your Ad campaign, the ClickFacts Ad-Buy Management Suite is extremely secure, simple to implement, and easy to use.

All contact with ClickFacts’ software is conducted on “tagged” pages so clients’ proprietary information is never seen by ClickFacts
ClickFacts’ software requires no access to client servers, log files or firewall
Universal JavaScript beacon is installed into a template for easy and rapid deployment
Once installed, ClickFacts is maintenance free with no upgrades required.
ClickFacts’ integration with advertising servers allows for no-touch installation
ClickFacts’ flexible application is compatible with all ad-serving, existing scripting, and optimization software

ClickFacts Keyword Tool Kit

Through patent pending technology and proprietary algorithms, ClickFacts Keyword Tool Kit provides online advertisers, their agencies and eCommerce tool aggregators with the means to focus and optimize their search engine performance. Instead of brainstorming new long tail terms and variations on key words, the ClickFacts Keyword Tool kit automates search engine marketing to increase your ROI.

The Keyword Mining Tool generates relevant keywords to improve organic and PPC search campaigns.
The Keyword Match Tool enables clients to optimize their sites by analyzing the content of each page and matching it to the best keywords for search engine recognition.
The Long Tail Keyword Tool helps clients build out any keyword into 10,000s of long tail variations. By adding localization, verb tenses, plurals, adjectives, and possible misspellings, ClickFacts turns expensive, untargeted keywords into cost effective tail terms.
The Ad Landscape Tool researches competitive advertisements and advertising copy on all major search engines based on keywords or batches. This information enables advertisers, their agencies and eCommerce aggregators to proactively leverage competitor performance, enabling more informed decisions and better results.

Advantages:

Align paid search advertising with organic search behaviors
Expedite your campaign launch
Proactively improve your campaign performance
Use your staff more efficiently
Increase your ROI up to 500%

ClickFacts Products
ClickFacts Ad-Buy Management Suite

ClickFacts Ad Network Suite

Product Demonstration
Click Here to request a demonstration of ClickFacts

Testimonials

"We used to pay as much as $20 per click. But our ads failed to generate as many sales… the scam worked beautifully! Our return on investment dropped so low that we stopped advertising with pay per click. Then we found ClickFacts and our conversion rate has gone up by 500%. As a result, we’re raising our ad spending again.” - Nate McKelvey, CEO of Jets.com

“With all other traditional media, there are 3rd party audit vendors who verify audience so that I have some confidence in the actual numbers of customers I am reaching with my advertising. Until we started using ClickFacts, I had to rely solely on the media vendor to supply this information which is like relying on the fox to count the chickens in the hen house.” - Jeff Bauer, AT&T, chief marketing officer

"ClickFacts uses a tag-based methodology which allows Carat Fusion to gain valuable fraud-related information on campaigns that would be impossible to track using other vendors." - Jason Clement, director of search engine marketing, East Coast, Carat Fusion

“ClickFacts has given us improved insight into where clicks are coming from for one of our largest advertisers. We look forward to working more closely with ClickFacts in 2007 to give us the assurance we need to buy ads across various networks.” – Bill Mungovan, director of search engine marketing, West Coast, Carat Fusion

“ClickFacts helps me discover the best and worst performing keywords. That saves me money and time, and builds my brand.” - Customer

“Even among the top three search engines, manual processes dominate all but the initial screening process for network member sites. I doubt most advertisers realize this when they allocate their SEM budget.” – Industry analyst