About ClickFacts
ClickFacts was founded in 2005 to help companies combat the crime and waste associated with digital advertising – a problem currently costing U.S. firms over $5.3 billion per year. ClickFacts is the only vendor providing the full-spectrum of actionable insight required to minimize the impact of digital advertising assaults and waste – enabling clients to proactively plan against threats and quickly respond to cyber attacks.
ClickFacts provides a complete suite of products and services that address the needs of:
-
Companies buying online advertising, such as search engine marketing and display/video/mobile advertising placement;
-
Digital ad networks and ad server companies looking to differentiate their service by enhancing performance through improved targeting, transparency, traffic quality, and network security.
Impacting a $17 Billion Industry
Today, 31% of the $17 billion being spent on digital advertising and promotion is being drained and wasted by cyber attacks such as phishing, spyware, malware, re-directs, click-fraud, typo-squatting, and “brand jackin”. But, its impact is not just financial. The risks associated with the resulting missed-targeted ads, identity theft and brand misrepresentation jeopardizes companies’ trust, confidence and loyalty. It also exposes them to potential legal and public relations crises.
And, the problem is projected to only get worse. As digital advertising grows to a $60 billion market by 2010, it is estimated that digital crime and waste will cost advertisers as much as $11.6 billion by the end of the decade.
“Out-Teching” the Bad Guys
Staying ahead of criminals and aggressive competitors is a full-time job. It requires deep expertise in network security, “black hat” maneuvers, search engine technology, and ad market mechanisms, policies and procedures.
To continually combat the ever-expanding forms of cyber attacks, ClickFacts has developed patent-pending technology and proprietary algorithms to create a heuristic platform that continually learns about new attack patterns, behaviors and codes. Since ClickFacts does not require log file integration (which can expose security and information availability issues), customers are able to quickly plan and respond in near-real-time through the ClickFacts Ad-Buy Management Suite dashboard. Utilizing the latest advances in server virtualization, customers are ensured that ClickFacts services can dynamically scale as their needs expand.
ClickFacts Products
ClickFacts Ad-Buy Management Suite
ClickFacts Ad Network Suite
Product Demonstration
Click Here to request a demonstration of ClickFacts